wouldn't it be nice to stick it in deeper next time you bang? now you can: http://www.google.com/pagead/iclk?sa=l&ai=&adurl=http://ahmeteke.com - -- received the Peace Medal of the Third World from the United Nations following his appearance at the One Love Peace Concert in Kingston. The study of music as a rhetorical form has been receiving increased attention from communication studiers in recent years. Primarily because music has the potential to function as persuasive communication and music encompasses our society, thus potentially impacting broad audiences. Everywhere we go we are exposed to music; in automobiles, shopping centers, and waiting rooms, as well as in our homes. Marley often spoke to the ghettos of Jamaican cities. Music in a very effective form of communications in places of illiteracy and poverty. His words were often simple, and included phrases native to Jamaican’s. “Reflexes had got the better of me/ And what is to be must be/ Every day the bucket a-go a well/ One day the bottom a-go drop out” (I Shot the Sheriff). Simple phrases, known by Jamaicans, opened them to the reggae music. Marley was able to get listeners to think they all had the same beliefs, and persuaded them politically and socially with other influential songs.